About STP

For over 70 years, and for more miles than anyone can count, STP has been one of the most trusted names in automotive care.

STP, an esteemed American brand now under the umbrella of Energizer Holdings was established by three racing enthusiasts driven by a passion for speed and durability. STP has transformed into a distinguished manufacturer of a comprehensive range of automotive products, including wide range of lubricants and filters.

Meticulously crafted to enhance the performance of your vehicles, STP’s commitment to innovation and quality has made it a trusted choice for drivers worldwide.

OUR PRODUCTS
OUR STRENGTH

STP Lubricants

STP Lubricants has developed a wide range of engine oils, gear oils, hydraulic oils, greases & specialities oils for bikes, scooters, cars, light & heavy commercial vehicles & tractors.

STP Filters

STP Filters offer a variety of Premium Air Filters, Fuel Filters, Cabin Filters and Oil Filters. Each filter is equipped with high-performance imported media which ensures optimum filtration for various applications.

STP Batteries

STP Batteries provides reliable starting power and exceptional durability for all applications, with exactly the right battery your vehicle needs.

Who we are

Assurance Intl Limited is the Official Licensing partner of Energizer Auto Inc, USA for the brand name STP for Lubricants Oil, Automotive & Industrial Filters and Automotive Batteries, Industrial Batteries, UPS etc. for below Continents:

Asia Pacific - India, Bhutan, Nepal, Sri Lanka, Maldives, Myanmar, Vietnam, Singapore, Malaysia, Thailand, Indonesia, Bangladesh Cambodia & The Philippines.

Middle East Region - Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia, UAE & Yemen.

African Continent - Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central African Republic, Congo, Equatorial Guinea, Ethiopia, Ghana, Guinea-Bissau, Iberia, Ivory Coast, Kenya, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Palestine, Rwanda, Senegal, Seychelles, Somalia, South Africa, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia & Zimbabwe.

STP History - A Timeline

1954
1960-1961
1963
LATE SIXTIES
SEVENTIES
EIGHTIES
NINETIES
2009
2014
2018
2023

1954

STP

Charles Dwight (Doc) Liggett, Jim Hill and Robert DeHart began packaging STP Oil Treatment in a backyard garage at night and selling it from the trunks of their cars during their business and pleasure trips.

1960-1961

STP

The company’s initial growth and profitability, attributed to strong word of mouth and the brand’s link to auto racing, enabled STP to introduce its first Gas Treatment.

1963

STP

Andy Granatelli was appointed CEO of STP and began to increase the brand’s marketing efforts through auto and boat racing. STP product distribution began to grow, and soon STP products were available in more than 200,000 gasoline stations across the U.S.

LATE SIXTIES

STP

By the end of 1966, sales had climbed to more than $43 million. In 1969, STP became a public corporation, and shares went on the American Stock Exchange under the symbol “STP”. STP sponsored its own Indy Car racing team, featuring Mario Andretti, the winner of the 1969 Indianapolis 500.

SEVENTIES

STP

STP made headlines throughout the world by beginning its association with future stock car legend Richard Petty, a partnership that continues to this day. Products were marketed throughout the U.S., Canada, Mexico and nearly 100 countries around the world.

EIGHTIES

STP

In 1981, Richard Petty completed his 7th and final Daytona 500 victory in the #43 STP car. In 1985, Petty would win his 200th career race.

NINETIES

STP

In 1996, STP Launches its first Complete Fuel System Cleaner while Bobby Hamilton won his first race in Phoenix, returning the #43 car to Victory Lane.

2009

STP

In 2009, Richard Petty drives the pace car at the Daytona 500®, as part of the 25th anniversary of his 200th win. STP and Armor All World of Outlaws™ driver Donny Schatz won his fourth straight Knoxville National championship in an STP Indy 500 Tribute car.

2014

STP

In 2014, STP celebrated its 60th Anniversary, launching Ultra 5-in-1 Fuel System Cleaner and hosting the STP 500 at Martinsville Speedway, won by Kurt Busch.

2018

STP

In 2018, Richard Petty Motorsports hires Darrell “Bubba” Wallace Jr. to race the famed STP No. 43 in the NASCAR Cup Series. He is the first African-American full-time NASCAR Cup driver since Wendell Scott in 1971. Bubba started off the 2018 season strong with a 2nd place finish at the Daytona 500.